Tuesday, March 12, 2024

The Benefits of Guest Posting

Guest posting works well as a marketing strategy because it benefits both the company contributing the guest post (the writer) and the company hosting the guest post on their site (the publisher). You're offering something of value in return for exposure, as opposed to having to either beg or pay.

Before we get into how to submit a guest post, here are the main benefits:

Generating backlinks that help with SEO. Website owners who accept guest posts often allow you to include a backlink to your website in return for your content, which is an excellent way to strengthen your backlink profile and increase domain authority.

Increasing reach (and traffic). Guest posting will place your brand in front of a new and targeted audience. You'll be able to showcase your authority and get people who are already interested in your industry more familiar with your company.

Expanding your network. If you or someone at your company has a byline on another publication, it's likely you'll start getting more requests to connect, and you never know what kinds of business opportunities or partnerships that could lead to.

Growing your social media following. You can include links to your company's social media in your contributor profile or bio, and many publications will also tag you when they share the article on their own accounts. Original Source

List of Guest Posting Sites:



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